Battersea Dogs & Cats Home “Rescue Is Our Favourite Breed”#
This campaign was made to change the perspective many people have about rescued animals. It addresses the misconceptions and throws myths associated with age and breeds out the window. Battersea Dogs & Cats Home want to encourage people to put rescuing animals in the first place and breeding in second. It is a hip spot showing clips of cute and funny dogs and cats with messages like “They call it history, I call it character“ or “I’m a rescue bitch“. All that to the cool sounds of The Black Keys’ “Go“. Pay off: ”Rescue, don’t breed“.