Bavaria Beer: “Life” [00:70]# The spot for Dutch Bavaria beer explains how Austro-Pop band Opus came up with the very catchy, singalong refrain to their hit “Life is Life.” The entire team has come together in the studio. Yet the band cannot hit upon the right words, and the studio technicians are looking decidedly glum. Despondency reigns. Yet a sip of Bavaria suddenly – and quite literally – adds a little life to proceedings. “Life is Life!”