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Bavaria Premium Beer
McCann Erickson, Buenos Aires
[6.06.009]
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Bavaria “Little Dog” (02:00) #
To the melancholy strains of a harmonica,
we are witness to a separation. With
his girlfriend having sped off in her car,
the lovesick fellow sprawls down in front
of the television. He is subsequently to
be seen brooding on a park bench when
a shaggy four-legged friend passing by
seeks to soften his heart by flashing him
a compassionate smile. Soon, the two are
the best of friends, enjoying their soft
ice-cream together and playing ball until
this rolls out into the street – and the inevitable
occurs. Yet “Happiness doesn’t
last forever,” as we are reminded by the
pay-off for the Limited Edition of Red Bavaria,
which is available in outlets for just 60 days.
- Client Bavaria Premium Beer
- Ad Agency McCann Erickson, Buenos Aires
- Art Director Ezequiel Tuma, Papon Ricciarelli
- Copywriter Gonzalo Ricca
- Production Company argentinacine, Buenos Aires
- Director Pablo Flehner, Augusto Gimenez Zapiola
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