Bayer Healthcare
JWT (J. Walter Thompson), Johannesburg
[2.18.004]
More Info
Found in the pockets of South Africans since way back.
100th anniversary ad for traditional South African herbal balm and antiseptic ointment
Zam-Buk, used to treat cuts, sores, bruises, blisters, etc. As people kept the product
mostly in their pockets, 100 distinctly South African pocket-sized items that were
around during certain eras were collected and photographed next to each other. The
headline is a mix of different languages (Zulu, English, Afrikaans), highlighting the fact
that the product has been used right across racial barriers all over the country.
- Client Bayer Healthcare
- Ad Agency JWT (J. Walter Thompson), Johannesburg
- Creative Director Nick Liatos , Mick Shepard
- Art Director Larissa Elliott , Tiro Monnakgotla
- Copywriter Mncedi Kunene
- Photographer Mike Smith
- Illustrator Tiro Monnakgotla
- Typographer Tiro Monnakgotla , Alettie Marx
More: JWT (J. Walter Thompson) Johannesburg
[BDA.13.065]
1/1
[6.07.122]
1/2
[2.07.101]
1/1
[5.06.070]
1/4
More: Bayer Healthcare
[2.22.073]
1/2
[1.13.042]
1/2
[4.12.033]
1/2
[6.07.099]
1/3
