BBC
RKCR/Y&R, London
[6.09.023]
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BBC Radio: “Hugs” [01:30]# This commercials shows us people from all over town clinging to an object. Some are hugging the parapet of a bridge or statues, while others are clinging to a glass roof. Others, meanwhile, seem to have developed a quite particular affection for postboxes, trees in the park, or the railway station concourse. Why are they doing this? Because BBC Radio has summoned them to do so Super: “If you love where you live. Be part of it.”
- Client BBC
- Ad Agency RKCR/Y&R, London
- Art Director Jules Chalkley, Nick Simons
- Production Company Gorgeous, Red Bee Media
- Director Vince Squibb
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