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BBC
Red Bee Media
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BBC1: “Bang goes the Theory” [01:07]# In a huge hall, people are busy working between metal scaffolds. A woman is sitting on a bike and pedaling, generating electricity that has enough power to unleash a chain reaction. We now see that the scaffolds form part of an installation whose aim is to shoot a bullet through a billboard standing outside. This intricately produced spot is for a new BBC1 show dedicated entirely to science.
- Client BBC
- Ad Agency Red Bee Media
- Art Director Susan Ayton, Tony Pipes
- Copywriter Susan Ayton, Tony Pipes
- Production Company Red Bee Media
- Director Grant Gee
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