BBC
Young & Rubicam (Y&R), London
[2.18.118]
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BBC “The Fearless Are Here”#
An animated commercial in which we learn that fearlessness is the key factor driving every sportsman and sportswoman – Olympians included. Dragons and various other monsters do their best to place obstacles in the path of the sporting heroes, yet courage, confidence, and perseverance win the day. A BBC trailer for its coverage of the Winter Olympics.
- Client BBC
- Ad Agency Young & Rubicam (Y&R), London
- Creative Director Mark Roalfe
- Production Company Young & Rubicam (Y&R), London
- Director Smith and Foulkes
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