BC Lions “Baby shower” + “Airplane” (00:30) each #
This campaign for BC Lions, the British
Columbia football team, uses a humorous
approach to show how one can pick up
tricks to help one through everyday life by
watching the football players from the BC
Lions team. The first shows a group of
young women gathered together in a
living room for a baby shower. A sweet
little baby which is passed from one
woman to the next. Yet one woman
refuses to hand on the baby once she has
it in her arms. She fights her way through
the group of women like a wildly tackling
football player. The second on is set in a
plane where a passenger’s way to the
toilet is blocked by a flight attendant and
drinks trolley. Super: “Watch and learn.”