BCAA
Rethink Communications, Vancouver
[1.05.105]
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BCAA “Suitcase” + “Pool” (00:30) each #
The majority of us – no doubt – contemplated
eloping with our beloved
when we were younger. A thought that
has apparently also struck the young
lovers’ minds in the first of these spots
promoting various BCAA insurance policies.
The second spot shows two ladies
who probably thought their relaxing
holiday would turn out quite differently
– unless, that is, their idea of peace and
quiet is to spend a week in the company
of raucously inebriated youth. But why
would they book their holiday for the
middle of spring break? None of this will
be that much of a problem if you’re
insured with BCAA.
- Client BCAA
- Ad Agency Rethink Communications, Vancouver
- Art Director Noreel Asuro
- Copywriter Bob Simpson
- Production Company Reginald Pike, Toronto
- Director Mark Gilbert