BCP needed a campaign to raise awareness about the dangers of using typical passwords based on important dates such as births or weddings. These passwords are easily decipherable by criminals as they can often be found with a simple search on the web or on the social networks of the people whose cards or cell phones were stolen. Through a simple and strong message, this situation had to be clearly illustrated so customers realize the importance to strengthen the security of their passwords.

This professional campaign titled ‘Unexpected Guest’ was published in Peru in March, 2024. It was created for the brand: BCP, by ad agency: TBWA Perú. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 5 months ago.