BeatBot
JWT (J. Walter Thompson), New York
[5.16.002]
More Info
A programmable robot that runs alongside athletes, ”pacing” them to run in the time – their own or that of rivals – they have set themselves. The aim is to enhance competitiveness and improve overall performance.
Christian Daul: “Puma has recently launched this training bot – Beat- Bot – to improve the runner’s performance. Human nature needs a competitor, even it´s not a human one. That is further evidence of how we are getting used to robots and relate to smart machines even in non-business environments.”
- Client Puma
- Ad Agency JWT (J. Walter Thompson), New York
- Creative Director Emmanuel Lalleve , Florent Imbert , Karl Ackermann
- Art Director Ben Morejon
- Copywriter Andrew Curtis