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BeatBot

JWT (J. Walter Thompson), New York

[5.16.002]

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A programmable robot that runs alongside athletes, ”pacing” them to run in the time – their own or that of rivals – they have set themselves. The aim is to enhance competitiveness and improve overall performance.

Christian Daul: “Puma has recently launched this training bot – Beat- Bot – to improve the runner’s performance. Human nature needs a competitor, even it´s not a human one. That is further evidence of how we are getting used to robots and relate to smart machines even in non-business environments.”

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A programmable robot that runs alongside athletes, ”pacing” them to run in the time – their own or that of rivals – they have set themselves. The aim is to enhance competitiveness and improve overall performance.

Christian Daul: “Puma has recently launched this training bot – Beat- Bot – to improve the runner’s performance. Human nature needs a competitor, even it´s not a human one. That is further evidence of how we are getting used to robots and relate to smart machines even in non-business environments.”

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