Becel
Lowe / DraftFCB, Amsterdam
[4.93.093]
More Info
Becel “Metamorphosis” [00:40]# We see a stone-age man roaming across the land. A VO explains that while things were not perfect back then at least man got more exercise, and didn’t have to worry about fat and cholesterol. The caveman then transforms into a modern man in a modern metropolis and is faced with all these problems along with stress. To add Becel products to one’s diet can help one cope with all this, the spot suggests.
- Client Becel
- Ad Agency Lowe / DraftFCB, Amsterdam
- Art Director Jan Willem Nijsen
- Copywriter Christiaan M. van der Eijk
- Production Company Academy Films, London
- Director Simon West