Becel
Ogilvy & Mather, Toronto
[5.06.024]
More Info
Becel “Escalator” (00:30) #
The old scenario of people trapped in an
elevator is played out in this funny commercial
for Becel health food products,
except that the setting for the usual dramatics
is an escalator that stops moving.
“The Becel Heart Health Makeover. Some
need it more than others.” In a longer viral
version of the idea, the repairman
coming to the rescue himself gets “stuck”
on another escalator in the same shopping
mall.
- Client Becel
- Ad Agency Ogilvy & Mather, Toronto
- Art Director Mike Kirkland, Tim Piper
- Copywriter Tim Piper
- Production Company Steam Films Inc., Toronto
- Director Tim Piper