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Bedtime Stories

Ogilvy & Mather, São Paulo

[4.17.182]

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A storytelling aid for parents whose little kids unfortunately turn out
to be fans of a rival soccer team. An app is used to dress fairytale
witches and big bad menacing characters in the colors of the hated
adversary and the heroes in those of their own team. Unconsciously,
therefore, kids are “taught” to support the right team while listening
to their parents tell these stories.

Hugo Veiga: “Having a son cheer for a rival team can be dad’s worst
nightmare. Preventing this from happening while having a dad-son moment
is the best you can have.”

More: Ogilvy & Mather São Paulo

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A storytelling aid for parents whose little kids unfortunately turn out
to be fans of a rival soccer team. An app is used to dress fairytale
witches and big bad menacing characters in the colors of the hated
adversary and the heroes in those of their own team. Unconsciously,
therefore, kids are “taught” to support the right team while listening
to their parents tell these stories.

Hugo Veiga: “Having a son cheer for a rival team can be dad’s worst
nightmare. Preventing this from happening while having a dad-son moment
is the best you can have.”

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