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Berlitz
DDB, Berlin
[6.07.038]
More Info
Berlitz Language School “Ken” + “Tights” (01:10) #
The Berlitz spots are graphics-style collages
which, in time to the background
music, replace the real meaning of a
song’s lyrics with similar-sounding words,
jumbling the contents in a way designed
to show how important it can be to learn
a language properly. A line for the Blondie
hit, “The tide is high … I’m gonna be your
number one,” for example, is garbled into
“I’m gonna be your mama Wong.” Pay-off:
“Every song tells a story. Better you get it.
Berlitz. Language for life.”
- Client Berlitz
- Ad Agency DDB, Berlin
- Art Director Stefan Schulte, Marc Isken
- Copywriter Marian Goetz, Bert Peulecke, Kai Abd El-Salam
More: DDB Berlin
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