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Berlitz

DDB, Berlin

[6.07.038]

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Berlitz Language School “Ken” + “Tights” (01:10) #
The Berlitz spots are graphics-style collages
which, in time to the background
music, replace the real meaning of a
song’s lyrics with similar-sounding words,
jumbling the contents in a way designed
to show how important it can be to learn
a language properly. A line for the Blondie
hit, “The tide is high … I’m gonna be your
number one,” for example, is garbled into
“I’m gonna be your mama Wong.” Pay-off:
“Every song tells a story. Better you get it.
Berlitz. Language for life.”

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Berlitz Language School “Ken” + “Tights” (01:10) # The Berlitz spots are graphics-style collages which, in time to the background music, replace the real meaning of a song’s lyrics with similar-sounding words, jumbling the contents in a way designed to show how important it can be to learn a language properly. A line for the Blondie hit, “The tide is high ... I’m gonna be your number one,” for example, is garbled into “I’m gonna be your mama Wong.” Pay-off: “Every song tells a story. Better you get it. Berlitz. Language for life.”

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