85% of all Swedes want to donate their organs. But only 15% are registered donors. We want
to make it easier to become one. Together with MOD – Mer organdonation – our price tags now
double as Organ Donor Cards. Fill it out, keep it in your wallet and you’re a valid organ donor.
Because we believe in recycling. And that it can save lives.
Campaign sponsored by vintage clothing retailer Beyond Retro.