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Beyond Retro

ANR BBDO, Stockholm

[6.17.149]

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85% of all Swedes want to donate their organs. But only 15% are registered donors. We want
to make it easier to become one. Together with MOD – Mer organdonation – our price tags now
double as Organ Donor Cards. Fill it out, keep it in your wallet and you’re a valid organ donor.
Because we believe in recycling. And that it can save lives.
Campaign sponsored by vintage clothing retailer Beyond Retro.

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85% of all Swedes want to donate their organs. But only 15% are registered donors. We want to make it easier to become one. Together with MOD – Mer organdonation – our price tags now double as Organ Donor Cards. Fill it out, keep it in your wallet and you’re a valid organ donor. Because we believe in recycling. And that it can save lives. Campaign sponsored by vintage clothing retailer Beyond Retro.

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