BIC
BDDP & Fils, Paris
[2.00.129]
More Info
Bic “Daddy” [00:05]
A man shaves with an old-fashioned razor and kisses his sleeping daughter before going to work. “Bonjour, Papa,” says the little girl, still mostly asleep. The same sequence is repeated with a Bic Orange razor and the result is clearly different. “Bonjour, Maman.”
- Client BIC
- Ad Agency BDDP & Fils, Paris
- Art Director Robin De Lestrade
- Copywriter Matthew Branning
- Production Company Les Producers, Levallois-Perret
- Director Raphael Vital Durand
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