BIC
BDDP & Fils, Paris
[2.00.129]
More Info
Bic “Daddy” [00:05]
A man shaves with an old-fashioned razor and kisses his sleeping daughter before going to work. “Bonjour, Papa,” says the little girl, still mostly asleep. The same sequence is repeated with a Bic Orange razor and the result is clearly different. “Bonjour, Maman.”
- Client BIC
- Ad Agency BDDP & Fils, Paris
- Art Director Robin De Lestrade
- Copywriter Matthew Branning
- Production Company Les Producers, Levallois-Perret
- Director Raphael Vital Durand
More: BDDP & Fils Paris
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
BIC
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.