Bihor Couture
McCann, Bucharest
[6.18.002]
More Info
It is about time to give credit to those from whom big fashion industries suck out their inspiration. Bihor Couture fights to preserve traditional clothing, which, after all, is cheaper than the famous brands that plagiarize it. It is in fact helping these elderly ladies to make a living by returning to the communities the proceeds from the sale of authentic items made to original designs.
Rimantas Stanevicius: “After Oobah Butler’s stunt at Paris Fashion Week with Giorgio Peviani, now it’s the turn of a bunch of elderly ladies from rural Romania. If fashion brands don’t give credit for their sources of inspiration, the ladies from Bihor come and take it themselves. That’s one unexpected way to promote cultural heritage. Kudos to the ladies of Bihor, thanks to whom we now know that, when buying a copy of a big fashion brand, you might be buying a copy of a copy. ”
- Client Beau Monde
- Ad Agency McCann, Bucharest
- Creative Director Adrian Botan, Catalin Dobre, Ioana Zamfir
- Art Director Adrian Rusu, Sabina Popa
- Copywriter Adina Cîrstea
- Production Company Videoedit Studio
- Director Tiberiu Munteanu
More: McCann Bucharest
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