Birds Eye
JWT (J. Walter Thompson), Melbourne
[5.17.113]
More Info
Birds Eye “We Prep. You Cook.”
In a fantasy-style parallel world, Birds Eye fries are crafted with care by hand. At the end of the elaborate production process, we see that the fridge in which the chips are cooled is directly linked to the oven in a home where a housewife has just heated them up ready for a meal. Spot for Birds Eye seasoned deli chips. Payoff: We Prep. You Cook.
- Client Birds Eye
- Ad Agency JWT (J. Walter Thompson), Melbourne
- Creative Director Kieran Antill , Jess Lilley
- Art Director Nicholas Sellars
- Copywriter Katie Moore
- Production Company The Pool Collective, Enmore
- Director Simon Harsent
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