Biti’s Hunter
Dentsu Redder, Ho Chi Minh City
[1.24.086]
More Info
Campaign for Biti’s Hunter sports shoes, celebrating
the start of the Chinese Year of the Dragon with a dragon illustration composed of the brand’s own shoes.
Hard Foot, Soft Stone.
A Vietnamese proverb meaning unwavering determination (foot) triumphs over obstacles (stone).
- Client Biti's Hunter
- Ad Agency Dentsu Redder, Ho Chi Minh City
- Creative Director Livio Grossi
- Art Director Raphaël Almazan
- Copywriter Lam Tran
- Illustrator Illusion
- Digital Artist Illusion
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[BDA.22.169]
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