Archive

Shop

Black Star Beer

Wieden + Kennedy, Portland

[2.93.074]

More Info

Black Star Beer “The Make-Believe History of Black Star Beer” 1,2&3 [01:00]# A brilliant campaign for Black Star Beer “America’s only interesting beer” that just won the British D&AD award. Under the title “The make believe history of Black Star Beer,” we are treated to a series of pseudo-documentary shots that attempt to prove Black Star’s long tradition. The second spot in the series explores Black Star’s advertising through the decades all of it fake of course. The beer has actually been on the market for 10 months or so. None other than film director Gus Van Sant appears to herald a scratchy copy of a bogus 60’s spot for the beer as “ahead of its time.” And the third commercial shows excerpts from old TV shows among them a Miss America pageant in which Black Star Beer features prominently.

More: Wieden + Kennedy Portland

More: Black Star Beer

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Black Star Beer

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Black Star Beer "The Make-Believe History of Black Star Beer" 1,2&3 [01:00]# A brilliant campaign for Black Star Beer "America's only interesting beer" that just won the British D&AD award. Under the title "The make believe history of Black Star Beer," we are treated to a series of pseudo-documentary shots that attempt to prove Black Star's long tradition. The second spot in the series explores Black Star's advertising through the decades all of it fake of course. The beer has actually been on the market for 10 months or so. None other than film director Gus Van Sant appears to herald a scratchy copy of a bogus 60's spot for the beer as "ahead of its time." And the third commercial shows excerpts from old TV shows among them a Miss America pageant in which Black Star Beer features prominently.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.