BMW: “Freediver” [01:00]# In this commercial, we follow a freediver from the time he takes his deep breath right through until he resurfaces again. Viewers are told what sets this man apart from average people: everyone has a lung capacity of around six litres and breathes the same air. What makes the difference is the economic use of movement, energy, and that one deep breath he takes. Pay-off: “Less Fuel. More Performance. This is BMW Efficient Dynamics.”