BMW, Muenchen
FCB Inferno, London
[1.15.124]
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BMW: “BMW X-Drive”# Its new X-Drive technology makes the car react to changes in driving or road conditions so fast that BMW uses the magnetic attraction model to promote its new line.
- Client BMW
- Ad Agency FCB Inferno, London
- Creative Director Owen Lee
- Art Director Neil Durber
- Copywriter Nick O’Bryan Tear
- Production Company 76 Ltd, London
- Director Yann Secouet
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