BMW “See How It Feels” (01:00) #
“See how it feels” is the tagline in this
spot for BMW, which makes the palpable
visible. (In conceptional terms, there is
no mistaking the affinity to last year’s
highly successful “Choir” spot for Honda.)
To a reworked version of Beethoven’s
Ninth, and countless SFX, chief among
them lavish light and laser techniques,
yet also the “time slice” familiar from the
“The Matrix,” the automaker visualizes
the pleasure of driving a BMW.