BMW, Muenchen
TBWA, Paris
[2.93.009]
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Left: “Know why we enter a new phase at 40?” Right: “So we can switch to a new type of car.” Claim: Men will never stop loving cars.
- Client BMW
- Ad Agency TBWA, Paris
- Art Director Pascal Midaven
- Copywriter Pascale Chadenat, Nathalie Dupont
- Photographer Martin Brading
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