BMW, Muenchen
WCRS, London
[4.93.059]
More Info
BMW “Balance” [00:20]# On-screen, one BMW on top of another. Referring to the top car, VO “This BMW is perfectly balanced between the wheels for near-perfect road holding.” VO on the bottom car: “And to see why this BMW is safe no explanation is necessary.” The bottom car is, in fact, a convertible, and the top BMWE is balancing on the latter’s windshield.
- Client BMW
- Ad Agency WCRS, London
- Art Director Gary Horner
- Copywriter Alan Tilby
- Production Company Stark Films, London
- Director Stak
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