BMW, Muenchen
Fallon, Minneapolis
[1.03.004]
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BMW “Beat the devil” (05:20)#
In this extraordinary spot from BMW, soul legend James Brown bids to get his “contract” extended by agreeing to participate in a car race. A lot of James Bond type action and an unusual length (approx. 10 minutes) make this a truly stand-out spot. Incidentally, James Brown comes out the laughing winner as not even the devil can beat a BMW …
- Client BMW
- Ad Agency Fallon, Minneapolis
- Art Director David Carter
- Copywriter Greg Hahn
- Production Company RSA Films, Los Angeles
- Director Tony Scott
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