Right in line with the trend towards 3D-CGI animation, this commercial for the new BMW M5 presents the gripping race between road and automobile. The mutual provocations served up by the two opponents, delivered from the off in a deep, fairy-tale voice, spark a merciless fight to the death. Rising up to tower above the car like a black monster, the asphalt threatens to bury the car under the falling lumps of macadam. Yet the BMW is unimpressed, and the contest culminates in a nerve-racking chase, which is set off in counterpoint style by the remarkably soothing music.