BMW: “On the Road” [00:35]# A bearded guy is passionately reciting passages from Jack Kerouac’s “On the Road.” We see him gesticulating wildly, his hair occasionally blowing in the breeze, from a variety of different cars – in the passenger seat, obviously. And, each time, he just happens to be in a BMW model speeding along a country road. A commercial that is BMW’s ode to the roads of the world.