BMWi3
Kirshenbaum Bond Senecal + Partners, New York
[2.15.151]
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BMWi3: “Newfangled Idea”# Back in 1994, Bryant Gumbel and Katie Couric pondered the history and origin of the @ character. In 2015, the two are having a similar discussion in the new BMWi3.
- Client BMWi3
- Ad Agency Kirshenbaum Bond Senecal + Partners, New York
- Creative Director Paul Renner, Marc Hartzman
- Art Director Paul Renner, Ali Eng
- Copywriter Marc Hartzman
- Director Dayton & Faris
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