
Boddingtons
Bartle Bogle Hegarty (BBH), London
[3.96.100]
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Boddingtons Manchester Gold [00:50]# Black and white images of model athletes flexing their muscles make one think of some pretentious new perfume commercial in the style of former Calvin Klein ads. Amidst all this posing, however, a young woman appears drinking a glass of extra strong premium brand Boddingtons Manchester Gold. Her comments on all the showing off going aournd her are delivered in an unmistakable Mancunian accent: “If you think that is stong, try lifting a pint of this.”
- Client Boddingtons
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Simon Robinson
- Copywriter Jo Moore
- Production Company Limelight, London
- Director Daniel Kleinman
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