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Bodyform

Abbott Mead Vickers (AMV) BBDO, London

[4.16.081]

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Bodyform “Bodyform Challenges ‘The Last Taboo’ For Women In Sport”
The last taboo in women’s sport has been broken. Women are now allowed to be fat, are allowed to fight, and – most recently – are also allowed to bleed. Pay-off in this commercial for feminine hygiene specialist Bodyform: No blood should hold us back.

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Bodyform “Bodyform Challenges ‘The Last Taboo’ For Women In Sport” The last taboo in women’s sport has been broken. Women are now allowed to be fat, are allowed to fight, and – most recently – are also allowed to bleed. Pay-off in this commercial for feminine hygiene specialist Bodyform: No blood should hold us back.

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