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Abbott Mead Vickers (AMV) BBDO, London

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Libresse “#Bloodnormal”
A film breaking one of the last-remaining taboos: it accompanies women having their period, highlighting all the side effects that come with menstruation and doing so in highly natural, no-holds-barred manner. For starters, let’s change the blue fluid commonly shown on a pad to a genuine red …

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Libresse “#Bloodnormal” A film breaking one of the last-remaining taboos: it accompanies women having their period, highlighting all the side effects that come with menstruation and doing so in highly natural, no-holds-barred manner. For starters, let’s change the blue fluid commonly shown on a pad to a genuine red …

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