The website to go with the product: baby carrots. The remarkable thing about it is that the carrots are being marketed just as brashly as junk food. True to this approach, the website features a video game, the TV spots, short film features, but also information about the product.

Dave Bedwood: “This site became a bone of contention (mainly mine) on an awards jury I recently sat on. The design and content
wasn’t liked much. But, the idea and the strategy are great. How much thinking went into that? Does it need to be the best designed site since time began? If Einstein had published a scrawled e=mc2 on a site, would we complain he hadn’t done much with it? (BTW: I don’t think this campaign is as good as Einstein.)”