
Bono
Kompas Design, Ljubljana
[1.04.140]
More Info
Bono “Anything for Bono” (00:30)# Probably everyone has hiked a lift at some time or another. One stands by the roadside, listens to cool music on the discman and patiently waits for cars with friendly drivers. The young man in this spot does just that. He stands there casually at the hard shoulder, sticks his thumb out and looks as if nothing could upset him. Or could it? The car driver who offers him a lift is anything but cool. He listens to folk music and seems incapable of thinking about anything else. It’s enough to knock the toughest homeboy out … If it was not for the package of Bono chocolat-cookies … And suddenly everything’s fine.
- Client Bono
- Ad Agency Kompas Design, Ljubljana
- Art Director Darja Grabner
- Copywriter Ziga Jenko
- Production Company Propeler, Ljubljana
- Director Miha Mlaker
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