Boondoogle: “So, how much is that Cannes Gold Lion really worth?” [00:85]# A viral for Leuven-based Belgian agency Boondoggle, which scooped no fewer than 5 Golden Cyber Lions in Cannes. The agency has come up with a charming way of celebrating this achievement without coming across as a braggart. The Lions are taken to a variety of jewelers and goldsmiths in Antwerp to have their real value assessed. The sad truth is the fact that they are made only of copper. Super: “Boondoggle. Very proud winners of 5 yellow copper lions.”