Boots No 7 “Red”, “Orange” + “Pink” [00:40]# In these commercials fo t Boots No. 7 cosmetics brand heavily made up models to convey, there are no heavily made up models to convey the impression of “beautiful.” Instead, moods are created through colors and largely abstract images combining animation and live action. A female voice-over sets the tone with descriptions of what the particular color the individual spots focus on means to her, and why she decides that his is just the right color for the moment.