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Borsodi

Young & Rubicam (Y&R), Budapest

[1.06.109]

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This Hungarian spot for Borsodi beer presents a trio of true Borsodi fans on an outing to a fair. Walking across the fairground, each with a bottle of beer in his hand, they look at the various rides and attractions. They soon realize, however, that most of these rides – be it the Loop or the Wall of Death – present a real danger to their enjoyment of their beer. So they settle for a fairground attraction that might be more appropriate for four-year-olds but is at least one where they can continue sipping their beers. Tagline: “Borsodi. The frothy side of life.”

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This Hungarian spot for Borsodi beer presents a trio of true Borsodi fans on an outing to a fair. Walking across the fairground, each with a bottle of beer in his hand, they look at the various rides and attractions. They soon realize, however, that most of these rides – be it the Loop or the Wall of Death – present a real danger to their enjoyment of their beer. So they settle for a fairground attraction that might be more appropriate for four-year-olds but is at least one where they can continue sipping their beers. Tagline: “Borsodi. The frothy side of life.”

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