Bose “Dear Neighbor”
This is a story which takes the form of a kind of a poetic letter from one man stuck at home to his neighbors who are also stuck at home. Normally, hearing your neighbor playing the accordion early in the morning or using their blender all day would be frustrating. But at this moment, it’s become a reassuring and even welcome noise, knowing that your neighbors are safe as they carry on with their daily routines. In the end, we discover a slightly sarcastic twist that is the perfect excuse for the product and the brand.