Bou Khalil Supermarket
JWT (J. Walter Thompson), Beirut
[5.16.019]
More Info
This alcohol bottle is handcrafted from pieces cut from the 1,000 Lebanese pound note.
Campaign for The Good Note, an initiative in Lebanon that lets people give supermarket
vouchers to beggars instead of cash. The vouchers can be used to purchase, basic items
such as food, water, household supplies, etc. from any of Bou Khalil’s 11 supermarkets.
- Client Bou Khalil Supermarket
- Ad Agency JWT (J. Walter Thompson), Beirut , Maya Khourchid
- Creative Director Paola Mounla
- Art Director Sally Alzaza
- Copywriter Maya Khourchid
- Illustrator Carla Aouad