Bouygues Telecom
BETC, Paris
[5.19.079]
More Info
Bouygues Telecom “Spot The Reference”#
Why would Bouygues Telecom use “Bella Ciao“, an anthem of the World War II Italian anti-fascist resistance in their newest campaign? Well, they teamed up with Netflix to give people something to get involved with. This spot at first seems like an ordinary ad with a teenage boy looking for his charger to continue watching Netflix, but don’t be fooled, there are 20 Netflix show references hidden in those 60 seconds, including “Bella Ciao”, a song often featured in the Spanish Netflix series “La casa de papel”. How many could you find?
- Client Bouygues Telecom
- Ad Agency BETC, Paris
- Creative Director David Soussan, Marie-Eve Schoettl
- Art Director Julien Vergne
- Copywriter Alexandre Girod
- Production Company Standard Films
- Director Adrien Armanet
More: BETC Paris
[03.24.113]
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[5.21.040]
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