L’Oréal Caribe
DDB Latina Puerto Rico, Guaynabo
[02.24.123]
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L’Oréal Caribe Mizani campaign celebrating the legacy of braided hair for the Afro-descended Puerto Rican population, for whom hair discrimination is still prevalent. Running in the lead up to a vote on the introduction of a bill to ban hair discrimination, braided hairstyles were developed that reflected traditional slavery patterns depicting maps to freedom.
- Client L'Oreal Caribe
- Ad Agency DDB Latina Puerto Rico, Guaynabo
- Creative Director Mauricio Cortés , Enrique Renta , Juan Fernandez
- Art Director Mauricio Cortés , Liliana Peña , Hernando Torres
- Copywriter Enrique Renta , Frances Guzmán
- Photographer Owen Acevedo
- Director of Business Development Yarimar Deliz
- Lead of Business Development Lynette M. Cintrón
- Audiovisual Editor Melvin Valencia
- Sound Engineer Carlos Rivera
- VP of Strategy José R. González Bruno
- Strategic Planner Karina Molinary