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L’Oréal Caribe
DDB Latina Puerto Rico, Guaynabo
[02.24.123]
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L’Oréal Caribe Mizani campaign celebrating the legacy of braided hair for the Afro-descended Puerto Rican population, for whom hair discrimination is still prevalent. Running in the lead up to a vote on the introduction of a bill to ban hair discrimination, braided hairstyles were developed that reflected traditional slavery patterns depicting maps to freedom.
- Client L'Oreal Caribe
- Ad Agency DDB Latina Puerto Rico, Guaynabo
- Creative Director Mauricio Cortés, Enrique Renta, Juan Fernandez
- Art Director Mauricio Cortés, Liliana Peña, Hernando Torres
- Copywriter Enrique Renta, Frances Guzmán
- Photographer Owen Acevedo