![Braille Nails](https://www.luerzersarchive.com/wp-content/uploads/2018/12/1518868_5_887409ae8869d92a1a4416743f27090d.jpg)
Braille Nails
HAKUHODO i-studio, Tokyo
[6.18.002]
More Info
A combination of Japanese nail art fascination and computer vision technologies designed to enhance the lives of visually impaired people and make them more beautiful and richer in experience. Fashionable nail art that allows the visually impaired to explore their environment – and be “shown” what they cannot otherwise see.
Rimantas Stanevicius: “If enriching the lives of visually impaired people wasn’t impressive enough, Shiseido did in a way that just blew my mind.
The technology is quite impressive, but it’s almost invisible. All you see is this amazing nail art. For the first time, able-bodied people may even envy the visually impaired because Shiseido has turned accessibility into fashion. ”
- Client Shiseido Co., Tokyo, Google
- Ad Agency HAKUHODO i-studio, Tokyo
- Creative Director Gene Brutty, Rosa Uchima, Yuto Kumon
- Art Director Nodoka Kagaya, Yuko Nakanishi, Saki Kato
- Copywriter Yukiko Sano, Shoko Miyake
- Production Company Hilltop, Digital Artisan
- Director Masato Kosukegawa, Bryan Tanaka, Shunsuke Nishihara
Related Work
More: Google, Shiseido Co. Tokyo
Lurzer’s Archive
Log In1/ 0
Images
Braille Nails
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.