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Británico English Institute
Young & Rubicam (Y&R), Lima
[6.13.002]
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Those not wishing to wait for foreign movies or series to air in their own country often download such material illegally – together
with the corresponding subtitles. The fact that some knowledge of the foreign language might nonetheless be useful is illustrated
in this online campaign from an English language school in Peru.
Nir Refuah: “In this brilliant online guerilla stunt, Británico English Institute in Peru seeded fake SRT files (translations
for pirate videos downloaded from the web) that contained wrong, funny translations to the movies, followed by
the message: ‘Don’t depend on subtitles.’ ”
- Client Británico English Institute
- Ad Agency Young & Rubicam (Y&R), Lima
- Creative Director Flavio Pantigoso
- Art Director Gonzalo Paredes
- Copywriter Daniel Lobaton
- Production Company Zeppelin Filmes, Porto Alegre
More: Young & Rubicam (Y&R) Lima
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