British Army
Saatchi & Saatchi, London
[4.95.122]
More Info
“Trust” + “Ravine” [00:30]# A series of recruitment commercials for the British Army. In the first one, targeted at potential officers, we face a fearsomely gesticulating African who, along with his heavily-armed confréres, guards a watersupply in the desert. The super asks us what we would do in the second spot which is to recruit soldiers, a dramatic situation is presented. A man has been wounded, the company rushes through a barren landscape. Suddenly there is a ravine, the rope bridge has been damaged. What would we do?
- Client British Army
- Ad Agency Saatchi & Saatchi, London
- Art Director Nik Studzinski , Alexandra Taylor
- Copywriter Jason Fretwell , Gavin Kellett
- Production Company The Paul Weiland Film Company, London , Arden Sutherland-Dodd, London
- Director Mike Stephenson , Thomas Krygier
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