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British Army

Saatchi & Saatchi, London

[4.95.122]

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“Trust” + “Ravine” [00:30]# A series of recruitment commercials for the British Army. In the first one, targeted at potential officers, we face a fearsomely gesticulating African who, along with his heavily-armed confréres, guards a watersupply in the desert. The super asks us what we would do in the second spot which is to recruit soldiers, a dramatic situation is presented. A man has been wounded, the company rushes through a barren landscape. Suddenly there is a ravine, the rope bridge has been damaged. What would we do?

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"Trust" + "Ravine" [00:30]# A series of recruitment commercials for the British Army. In the first one, targeted at potential officers, we face a fearsomely gesticulating African who, along with his heavily-armed confréres, guards a watersupply in the desert. The super asks us what we would do in the second spot which is to recruit soldiers, a dramatic situation is presented. A man has been wounded, the company rushes through a barren landscape. Suddenly there is a ravine, the rope bridge has been damaged. What would we do?

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