British Heart Foundation “Artery” (01:00)# An anti-smoking spot that really gets under your skin. A man at a bar is talking about how hard it is to give up smoking. Quite banal, one would think. All the smokers smugly continue puffing away … until he starts describing what happens to the arteries of persistent smokers. The whole speech is helpfully illustrated by pictures. Probably the most efficient anti-smoking spot in a long while …