BT : “Primal Scream” [00:30]# In this series of spots, BT offers some ideas suggesting how small companies might improve their business. Like the two men in the doll shop, who have invited a professional motivational coach to help improve their sales. One office has instituted “Primal Scream Therapy,” to reduce stress in the workplace. Then there is the idea of replacing office chairs with beanbag chairs to help workers feel more at home. But there is an easier way to accomplish all of these goals: contact BT.