Bud Light
Wieden + Kennedy, New York
[5.20.076]
More Info
Bud Light: Cardboard Fan #
In times of the pandemic, watching a game is, well, a little different and so Bud Light also takes a new approach in its latest commercial featuring a cardboard cutout fan at a New York Giants game, who desperately want to crack open a Bud Light. We follow his stiff self on a quest to find one. It’s a rather troublesome journey that includes being swept off his feet by a bus among other things. In the end he finds his real self, who sticks a Bud Light to the cut out before they enjoy the game together.
- Client Bud Light
- Ad Agency Wieden + Kennedy, New York
- Production Company O Positive
- Director David Shane