Bud Light
DDB, Chicago
[2.07.017]
More Info
Bud Light “But He Has Bud Light” (00:30) #
A cautionary tale on the subject of excessive trustfulness serves as inspiration for
this Bud Light spot: a couple travelling at
night in their car cannot agree whether
they should pick up the hitchhiker standing by the roadside. She is indignant that
her naive partner is even willing to consider the idea – the guy out there does,
after all, have an axe in his hand. However, it is the Bud Light he is holding in the
other that proves to be the more compelling argument. Yet even this guy – now
shrinking into the back seat – is a little
scared by the sight of the next hitchhiker.
Tagline: “Bud Light. Always worth it.”
- Client Bud Light
- Ad Agency DDB, Chicago
- Art Director Laddie Peterson
- Copywriter Matt Arnold
- Production Company Tool of North America, Santa Monica
- Director Erich Joiner