Bud Light
LatinWorks, Austin
[2.07.018]
More Info
Bud Light “Class” (00:30)#
An English lesson in which only male immigrants are sitting. The students are hard
at work practising their pronunciation of
vital phrases such as “Hey, give me a
Bud Light,” in every conceivable accent
and dialect. Even more important, however, is the ability to master the phrase required when people come seeking to
scrounge a Bud Light. Yet this one already
has a firm place in the students’ vocabulary: “Don’t speak English.”
- Client Bud Light
- Ad Agency LatinWorks, Austin
- Art Director Seth Taylor
- Copywriter Erik Hernandez
- Production Company Konk Inc, Los Angeles
- Director Chris Koch